Client: Massey Cancer Center
Challenge: Organize the Massey Challenge fundraiser and encourage participation in the city of Richmond.
The Massey Cancer Research Center approached our business of branding class to see what ideas we could come up with to refresh their Massey Challenge fundrive.
We redesigned their website to better organize the ways that people can donate. We also designed a challenge bot that can travel from bar to bar and is a fun social activation. The robot collects smaller donations and builds awareness of the Massey Center throughout the city.